Branding Information

South Frontenac Celebrates its Natural Environment and sense of Community with Launch of New Branding

The Township of South Frontenac is rolling out a fresh new look and communication tools with the launch of its updated Brand.

Developed by Kingston-based creative consulting firm 1dea Design + Media Inc., with guidance from a Committee of local residents and input from Council and the community, the modernized brand for South Frontenac represents the progress and future of the community, while paying tribute to its roots and the natural environment.

The branding exercise not only resulted in new visual elements but also in the development of a narrative, including a brand story, promise and other tools and information that will guide how South Frontenac will communicate and promote itself moving forward.

While the municipality’s official name will not change, the updated brand emphasizes the name “South Frontenac”, while dropping the regular reference to it being a “Township”.

The Township’s updated branding is designed to capture the community’s shared beliefs about who we are, how we’re different and why we’re special. A strong brand will help to enhance South Frontenac’s reputation and create awareness among residents, visitors, and investors.

Identified by Council as a priority in the 2019-2022 Strategic Plan, the updated branding is designed to capture the community’s shared beliefs about who we are, how we’re different and why we’re special, and reflecting its active, vibrant and progressive nature. A strong brand will help to enhance South Frontenac’s reputation and create awareness among residents, visitors, and investors.

Those community survey results helped identify six (6) brand attributes that represent key traits of South Frontenac: Natural, Convenient, Friendly, Resilient, Peaceful, and Progressive. From these, narratives were developed and vetted through the Committee as a way to bring the brand to life:

“South Frontenac is more than a place; it’s a breath of fresh air, it’s where you can enjoy a more well-rounded and relaxed life. It’s an opportunity to live rural, surrounded by scenic lakes, trails and wide open spaces while still being part of a thriving and bustling community. It’s small towns with big opportunities, original offerings from artisans and business owners, and easy access to all the amenities you desire. South Frontenac is the rural living you crave without compromising on convenience or a sense of community"                                                                   – Brand Positioning Statement, pg. 11, South Frontenac Brand Manual

Similarly, the new logo and visual elements reflect South Frontenac's three (3) distinct and celebrated landscapes, as well as its people, represented by a community comprised of smaller communities. Together, these four (4) elements represent what South Frontenac was built upon, a shared sense of resiliency and adventure, and what this community will continue to value and protect.

Over the next few months, residents will begin to see the new brand applied across digital mediums, vehicle decals and other applications. Larger applications such as signage will be updated as required or approved.

For more information about South Frontenac’s Branding, please contact Emily Caird, Executive Assistant & Communications Officer at 613-376-3027 or via email at communications@southfrontenac.net.