South Frontenac Celebrates its Natural Environment and sense of Community with Launch of New Branding
The Township of South Frontenac is rolling out a fresh new look and communication tools with the launch of its updated Brand.
Developed by Kingston-based creative consulting firm 1dea Design + Media Inc., with guidance from a Committee of local residents and input from Council and the community, the modernized brand for South Frontenac represents the progress and future of the community, while paying tribute to its roots and the natural environment.
The branding exercise not only resulted in new visual elements but also in the development of a narrative, including a brand story, promise and other tools and information that will guide how South Frontenac will communicate and promote itself moving forward.
While the municipality’s official name will not change, the updated brand emphasizes the name “South Frontenac”, while dropping the regular reference to it being a “Township”.
The Township’s updated branding is designed to capture the community’s shared beliefs about who we are, how we’re different and why we’re special. A strong brand will help to enhance South Frontenac’s reputation and create awareness among residents, visitors, and investors.
Identified by Council as a priority in the 2019-2022 Strategic Plan, the updated branding is designed to capture the community’s shared beliefs about who we are, how we’re different and why we’re special, and reflecting its active, vibrant and progressive nature. A strong brand will help to enhance South Frontenac’s reputation and create awareness among residents, visitors, and investors.
Those community survey results helped identify six (6) brand attributes that represent key traits of South Frontenac: Natural, Convenient, Friendly, Resilient, Peaceful, and Progressive. From these, narratives were developed and vetted through the Committee as a way to bring the brand to life:
– Brand Positioning Statement, pg. 11, South Frontenac Brand Manual
Similarly, the new logo and visual elements reflect South Frontenac's three (3) distinct and celebrated landscapes, as well as its people, represented by a community comprised of smaller communities. Together, these four (4) elements represent what South Frontenac was built upon, a shared sense of resiliency and adventure, and what this community will continue to value and protect.
Over the next few months, residents will begin to see the new brand applied across digital mediums, vehicle decals and other applications. Larger applications such as signage will be updated as required or approved.
For more information about South Frontenac’s Branding, please contact Emily Caird, Executive Assistant & Communications Officer at 613-376-3027 ext. 2260 or via email at communications@southfrontneac.net.
South Frontenac Brand Manual |
The goal of this manual is to help guide and facilitate the effective implementation of the South Frontenac brand and its various visual elements. This manual contains guidelines governing the proper and consistent use of South Frontenac’s brand story, key messages, logos, colours, typography and brand applications. Consistency in the look and content of our communications materials provides a recognizable and memorable presence. The brand and this accompanying manual are intended to be used to uphold the South Frontenac vision and priorities in our Strategic Plan. |
Background Information & Council Reports |
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How to Request Logo Files |
A comprehensive variety of logo formats have been created to ensure the best reproduction results. It is essential to utilize the appropriate file for production. Should you wish to request use of of the SOuth Frontenac Logo to be used in an event advertisment or partership venture, please contact the Township's Communication Officer via phone at (613) 376-3027 Ext. 2260 or email communications@southfrontenac.net. File Formats
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Sharing South Frontenac — Send in your Photos! |
Do you have some great photos taken in and around the community that you feel are representative of life in South Frontenac? If the answer is yes and you feel like sharing your photo gems, send them our way to communications@southfrontenac.net. Videos taken in South Frontenac are also welcome, but must be submitted via email instead of through the form below. |
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