New South frontenac logo

South Frontenac Celebrates its Natural Environment and sense of Community with Launch of New Branding

The Township of South Frontenac is rolling out a fresh new look and communication tools with the launch of its updated Brand.

Developed by Kingston-based creative consulting firm 1dea Design + Media Inc., with guidance from a Committee of local residents and input from Council and the community, the modernized brand for South Frontenac represents the progress and future of the community, while paying tribute to its roots and the natural environment.

The branding exercise not only resulted in new visual elements but also in the development of a narrative, including a brand story, promise and other tools and information that will guide how South Frontenac will communicate and promote itself moving forward.

While the municipality’s official name will not change, the updated brand emphasizes the name “South Frontenac”, while dropping the regular reference to it being a “Township”.

The Township’s updated branding is designed to capture the community’s shared beliefs about who we are, how we’re different and why we’re special. A strong brand will help to enhance South Frontenac’s reputation and create awareness among residents, visitors, and investors.

Identified by Council as a priority in the 2019-2022 Strategic Plan, the updated branding is designed to capture the community’s shared beliefs about who we are, how we’re different and why we’re special, and reflecting its active, vibrant and progressive nature. A strong brand will help to enhance South Frontenac’s reputation and create awareness among residents, visitors, and investors.

Those community survey results helped identify six (6) brand attributes that represent key traits of South Frontenac: Natural, Convenient, Friendly, Resilient, Peaceful, and Progressive. From these, narratives were developed and vetted through the Committee as a way to bring the brand to life:

“South Frontenac is more than a place; it’s a breath of fresh air, it’s where you can enjoy a more well-rounded and relaxed life. It’s an opportunity to live rural, surrounded by scenic lakes, trails and wide open spaces while still being part of a thriving and bustling community. It’s small towns with big opportunities, original offerings from artisans and business owners, and easy access to all the amenities you desire. South Frontenac is the rural living you crave without compromising on convenience or a sense of community"                                                                   – Brand Positioning Statement, pg. 11, South Frontenac Brand Manual

Brand essense image - all 4 elements

Similarly, the new logo and visual elements reflect South Frontenac's three (3) distinct and celebrated landscapes, as well as its people, represented by a community comprised of smaller communities. Together, these four (4) elements represent what South Frontenac was built upon, a shared sense of resiliency and adventure, and what this community will continue to value and protect.

Over the next few months, residents will begin to see the new brand applied across digital mediums, vehicle decals and other applications. Larger applications such as signage will be updated as required or approved.

For more information about South Frontenac’s Branding, please contact Emily Caird, Executive Assistant & Communications Officer at 613-376-3027 ext. 2260 or via email at communications@southfrontneac.net.

 South Frontenac Brand Manual
 

The goal of this manual is to help guide and facilitate the effective implementation of the South Frontenac brand and its various visual elements.

This manual contains guidelines governing the proper and consistent use of South Frontenac’s brand story, key messages, logos, colours, typography and brand applications. Consistency in the look and content of our communications materials provides a recognizable and memorable presence.

The brand and this accompanying manual are intended to be used to uphold the South Frontenac vision and priorities in our Strategic Plan.

South Frontenac Brand Manual

 Background Information & Council Reports
 How to Request Logo Files
 

A comprehensive variety of logo formats have been created to ensure the best reproduction results. It is essential to utilize the appropriate file for production. Should you wish to request use of of the SOuth Frontenac Logo to be used in an event advertisment or partership venture, please contact the Township's Communication Officer via phone at (613) 376-3027 Ext. 2260 or email communications@southfrontenac.net

File Formats
  • EPS format allows for high-quality print reproduction and can be scaled to any size without sacrificing image quality. You may use these files in page layout and graphics programs for print projects. Additionally, EPS format files may also be used to create files in any other image formats at precisely the size required.
  • TIF files can be used when a variable size is not necessary for print. TIFs have been provided with a transparent background and should never be scaled larger. TIF files have been supplied in high-quality print resolution at 300 dpi in CMYK colour format. This format is ideal for printing, used by designers and printers.
  • JPG are a non-editable pixel file that will lose quality as it increases in size. JPGs do not have a transparent background and are provided in RGB colour. This format is ideal for daily use, such as presentation materials, reports, business forms, etc. JPG files are suitable for all types of users.
  • PNG files have been provided with a transparent background and should never be scaled larger. PNG files have been supplied in low-quality web resolution at 72 dpi in RGB colour format. This format is optimal for web or email applications and is ideal for all types of users.
 Sharing South Frontenac - Send it your Photos!

 Do you have some great photos taken in and around the community that you feel are representative of life in South Frontenac?

 If the answer is yes and you feel like sharing your photo gems, send them our way to communications@southfrontenac.net.

 Videos taken in South Frontenac are also welcome, but must be submitted via email instead of through the form below. 

 Submit Photos Online

K&P Trail with Cyclists

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